In the hospitality industry, scent plays a pivotal role in attracting and retaining guests. A well-chosen fragrance can create a memorable and inviting atmosphere, enhancing the overall guest experience. Scents like lavender, vanilla, and sandalwood are often used to evoke a sense of relaxation and luxury. A signature scent can differentiate a hotel, creating a unique brand identity that guests associate with comfort and quality. By integrating appealing and consistent fragrances throughout their spaces, hotels can leave a lasting impression, encourage repeat visits, and foster positive word-of-mouth recommendations, ultimately attracting more customers and elevating their brand reputation.