Scent marketing harnesses the power of fragrance to captivate and influence customers. By strategically selecting scents that resonate with target demographics, businesses can create an immersive sensory experience that enhances brand perception and customer engagement. Pleasant aromas like vanilla, citrus, or floral notes can evoke positive emotions and memories, encouraging longer stays in retail spaces, hotels, or events. Scented environments can also stimulate impulse purchases and enhance perceived product quality. Through effective scent marketing, businesses can differentiate themselves, establish a unique identity, and build stronger emotional connections with customers, ultimately driving sales and fostering loyalty in competitive markets.